Last Updated: April 10, 2026
We are committed to protecting your privacy on the GeoTrend platform operated by Haysoft (“Haysoft,” “GeoTrend,” “we,” “our,” or “us”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website optimization and artificial intelligence (AI) visibility analysis services (“Services”).
By accessing or using our Services, you agree to the terms of this Privacy Policy. If you do not agree with these terms, please do not access the services.
By its core philosophy, GeoTrend is different from most services: We analyze websites and brands, not personal information. Our service focuses on technical SEO data, website structure, and how your content appears to AI systems and search engines. The website data we analyze is publicly available information. As part of our core service, we do not collect, store, or process sensitive personal data. The only personal data we retain is the information necessary to provide you with an account and communicate with you.
1. Information We Collect
a. Account Information (Minimal Personal Data)
When you create an account, we only collect essential information:
Your name and email address
Authentication credentials (processed securely)
Profile information you choose to provide
Payment information (processed by secure payment providers like Stripe; we never store full payment details on our servers)
b. Website Analysis Data (Non-Personal)
The core of our service involves analyzing the websites you submit:
URLs of the websites you want to analyze
Publicly available website content, meta tags, and site structure
SEO and technical website metrics
Artificial intelligence (AI) visibility and citation data
Website performance metrics
Note: This data consists of technical information about websites and does not contain personal information about individuals.
c. Usage Information
We automatically collect information about how you use our Services:
* Pages you visit and features you use
* Browser type and version
* Device information and IP address
* Time and date of visits
* Referring URLs
d. Optional Third-Party Integrations
With your explicit consent, you may connect third-party services to enhance your GeoTrend experience (e.g., aggregated, read-only traffic data from Google Analytics to help you track visitors from AI chatbots). We never modify your configurations or access individual user data.
2. How We Use Your Information
We use the information we collect for the following purposes:
Providing Our Services: To analyze websites, generate reports, and provide insights about SEO / AI visibility.
Account Management: To create your account, verify your access, and process payments.
Communication: To send you service updates, analysis results, technical notifications, and respond to your inquiries.
Improvement: To understand how our Services are used and to improve features and user experience.
Security: To detect, prevent, and resolve technical issues, fraud, and abuse.
Compliance: To comply with legal obligations (especially European Union laws) and enforce our Terms of Service.
3. Data Storage and Security
Data Storage Location
As a European company (Germany), we store your data on highly secure and compliant cloud servers. We employ industry-standard security measures to protect your information.
Security Measures
We implement appropriate technical and organizational measures to protect your data:
Encryption of data in transit using TLS/SSL
Encryption of sensitive data at rest
Secure authentication systems
Regular security monitoring and error tracking
Access controls and regular security updates
4. Third-Party Services
We use trusted third-party services to help us operate our platform. These services may process limited information on our behalf:
Analytics and Tracking: To improve the platform experience (e.g., Google Analytics).
Payment Processing: Secure payment infrastructure for subscriptions (e.g., Stripe). Stripe processes all payment data securely.
Email Services: To deliver transactional emails (password resets, report notifications).
Error Monitoring: Systems to quickly detect and fix technical issues.
Note: These third-party services process data according to their own privacy policies. We carefully select partners with high privacy and security standards.*
5. Cookies and Tracking Technologies
We use cookies and tracking technologies to improve your experience and analyze how our Services are used:
Essential Cookies: Required for authentication and basic functions.
Analytics Cookies: Help us understand how visitors use our website.
Functional Cookies: Remember your preferences and settings.
You can control cookies through your browser settings. Please note that disabling certain cookies may limit your ability to use some features of our Services.
6. How We Share Your Information
We absolutely do not sell your personal information. We may only share information in the following limited circumstances:
Service Providers: With third-party vendors who help us operate our Services.
Legal Requirements: When required by law, court order, or other legal processes.
Business Transfers: In the event of a merger, acquisition, or sale of assets.
Protection: To protect the rights, property, or safety of GeoTrend, our users, or others.
With Your Consent: When you explicitly authorize us to share specific information.
7. Your Rights and Choices
You have certain rights regarding your personal information:
Access: Requesting access to the personal information we hold about you.
Correction: Requesting correction of inaccurate or incomplete information.
Deletion: Requesting deletion of your account and personal information.
Object / Opt-out: Unsubscribing from marketing emails.
To exercise any of these rights, please contact us at **support@geotrend.app. We will respond to your request within the legal timeframes.
8. Data Retention
We retain your information for as long as necessary to provide our Services and fulfill the purposes outlined in this Privacy Policy. When data is no longer needed, we securely delete or anonymize it.
9. European Privacy Rights (GDPR)
Haysoft is a Germany-based company, and if you are located within the European Economic Area (EEA), you have rights under the General Data Protection Regulation (GDPR):
Right of access to your personal data
Right to rectification of inaccurate data
Right to erasure (“right to be forgotten”)
Right to restrict processing
Right to data portability
Right to object to processing
Right to withdraw consent at any time
Our legal bases for processing your data include: performance of a contract, consent, legitimate interests, and legal obligations. To exercise your GDPR rights, contact support@geotrend.app.
10. Children’s Privacy
Our Services are not intended for use by children under the age of 18. If we become aware that we have inadvertently collected information from a child, we will take steps to delete such information immediately.
11. Changes to the Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make changes, we will update the “Last Updated” date at the top of this page.
12. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your information, please contact us:
Haysoft IT
Maximilianstr. 14.
41472 Neuss
Germany
Email: support@geotrend.app
We are committed to working with you to resolve any privacy concerns and will respond to your requests as quickly as possible.
Privacy Policy at a Glance
We focus on analyzing websites and brands, not personal information.
We only collect minimal personal data (name, email, payment infrastructure info).
We do not sell your information to anyone.
Your data is securely stored on cloud platforms with high standards.
You can access, correct, or delete your data at any time (under GDPR).
Have questions? Email us at support@geotrend.app.