Privacy Policy

At GeoTrend, operated by Haysoft IT (“Haysoft”, “GeoTrend”, “we”, “us”, or “our”), we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website optimization and Artificial Intelligence (AI) visibility analysis services (the “Services”).

By accessing or using our Services, you agree to the terms of this Privacy Policy. If you do not agree with these terms, please do not access or use the Services.

1. Information We Collect

a. Account Information (Minimal Personal Data)

When you create an account, we collect only essential information:

• Your name and email address
• Authentication credentials (processed securely)
• Profile information that you choose to provide
• Payment information (processed securely by third-party payment providers like Stripe; we never store full credit card details on our servers)

b. Website Analysis Data (Non-Personal Data)

The core of our service involves analyzing the websites you submit:

• URLs of the websites you wish to analyze
• Publicly available website content, meta tags, and site structure
• SEO and technical website metrics
• Artificial Intelligence (AI) visibility and citation data
• Website performance metrics

Note: This data consists of technical information about websites and does not contain personal information about individuals.

c. Usage Information

We automatically collect information about how you use our Services:

• Pages you visit and features you utilize
• Browser type and version
• Device information and IP address
• Time and date of your visits
• Referring URLs

d. Optional Third-Party Integrations

With your explicit consent, you may connect third-party services to enhance your GeoTrend experience (e.g., aggregate, read-only traffic data from Google Analytics to help track visitors coming from AI chatbots). We will never modify your configurations or access individual user data.

2. How We Use Your Information

We use the information we collect for the following purposes:

• To Provide Our Services: To analyze websites, generate reports, and deliver insights regarding SEO and AI visibility.
• Account Management: To create your account, verify your access, and process payments.
• Communication: To send you service updates, analysis results, technical notices, and respond to your inquiries.
• Improvement: To understand how our Services are used, and to improve features and overall user experience.
• Security: To detect, prevent, and address technical issues, fraud, and abuse.
• Compliance: To comply with legal obligations (specifically European Union laws) and enforce our Terms of Service.

3. Data Storage and Security

Data Storage Location: As a European company based in Germany, we store your data on highly secure and compliant cloud servers. We utilize industry-standard security measures to protect your information.

Security Measures: We implement appropriate technical and organizational measures to safeguard your data:

• Encryption of data in transit using TLS/SSL
• Encryption of sensitive data at rest
• Secure authentication systems
• Regular security monitoring and bug tracking
• Access controls and regular security updates

4. Third-Party Services

We use trusted third-party services to help operate our platform. These services may process limited data on our behalf:

• Analytics and Tracking: To improve platform experience (e.g., Google Analytics).
• Payment Processing: Secure payment infrastructure for subscriptions (e.g., Stripe). Stripe processes all payment data securely according to their own privacy standards.
• Email Services: To deliver transactional emails (password resets, report notifications).
• Error Tracking: Systems to quickly identify and fix technical issues.

Note: These third-party services process data in accordance with their own privacy policies. We carefully select partners with high privacy and security standards.

5. Cookies and Tracking Technologies

We use cookies to enhance your experience and analyze how our Services are used:

• Essential Cookies: Required for authentication and core functionalities (e.g., keeping you logged in, secure Stripe checkout).
• Analytics Cookies: Help us understand how visitors interact with our website anonymously.
• Functional Cookies: Remember your preferences and settings.

You can control cookies through your browser settings. Please note that disabling certain cookies may limit your ability to use some features of our Services.

6. How We Share Your Information

We strictly do not sell your personal information. We may share information only in the following limited circumstances:

• Service Providers: With third-party vendors who help us run our business operations.
• Legal Requirements: When required by law, court order, or other legal processes.
• Business Transfers: In connection with any merger, sale of company assets, or acquisition.
• Protection: To protect the rights, property, or safety of GeoTrend, our users, or others.
• With Your Consent: When you explicitly authorize us to share specific information.

7. Your Rights and Choices

You have certain rights regarding your personal information:

• Access: The right to request access to the personal information we hold about you.
• Rectification: The right to request that inaccurate or incomplete information be corrected.
• Erasure: The right to request the deletion of your account and personal information.
• Object / Opt-out: The right to unsubscribe from marketing emails.

To exercise any of these rights, please contact us at support@geotrend.app. We will respond to your request within the legally required timeframes.

8. Data Retention

We retain your information for as long as necessary to provide our Services and fulfill the purposes outlined in this Privacy Policy. When data is no longer required, we securely delete or anonymize it.

9. European Privacy Rights (GDPR)

Haysoft IT is a company based in Germany. If you are located within the European Economic Area (EEA), you have the following rights under the General Data Protection Regulation (GDPR):

• Right of access to your personal data
• Right to rectification of inaccurate data
• Right to erasure (“Right to be forgotten”)
• Right to restriction of processing
• Right to data portability
• Right to object to processing
• Right to withdraw consent at any time

Our legal bases for processing your data include: performance of a contract, consent, legitimate interests, and compliance with legal obligations. To exercise your GDPR rights, please contact us at support@geotrend.app.

10. Children’s Privacy

Our Services are not intended for use by children under the age of 18. If we become aware that we have inadvertently collected information from a child, we will take immediate steps to delete that information.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When changes are made, we will update the “Last Updated” date at the top of this page.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your data, please contact us at:

We are committed to working with you to resolve any privacy concerns and will respond to your requests as quickly as possible.